Representations of Social Class
- Created by: HBN_18
- Created on: 13-12-18 12:43
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- Representation of Social Class
- More favourable stereotype of the upper-class and middle-class
- Under-representation and less favourable stereotype of the working-class
- Sociologists
- Marxists and Neo-Marxists
- Like the Glasgow Media Group
- Media reflects the interests of the powerful with little media content about class inequality
- Like the Glasgow Media Group
- Lawler (2005)
- Th focus is on the individual and their choices in consumer goods regardless of social class
- McKendick al. (2008)
- Analysis of UK media in 2007 found that poverty compromised only a small proportion of media output
- Journalists found it more newsworthy to cover individuals failings than the social causes of poverty
- Analysis of UK media in 2007 found that poverty compromised only a small proportion of media output
- Jones (2011)
- Media makes us believe that everyone should aspire to be middle-class
- Marxists and Neo-Marxists
- Working-Class
- Curran and Seaton (2010)
- The content of newspapers aimed at the working-class indicate that they have little interest in public affairs
- And are instead invested exaggerated entertainment
- E.g Daily Mail
- The content of newspapers aimed at the working-class indicate that they have little interest in public affairs
- EXAMPLE
- Butsch (2003) - WC are seen as
- Dumb
- Sitcom Royle Family showed WC as couch potatoes
- Immature
- Incompetant
- Dumb
- Working-Class communities presented in shows like Eastenders show a middle-class view of WC
- Butsch (2003) - WC are seen as
- Source of trouble
- White-Trash
- Most dominant stereotype
- Lawler (2005)
- Representing the WC as worthless, disgusting and frightening
- 'Chav' is a common form of middle-class abuse using it allows them to gain a sense of superiority to secure and maintain their identity.
- Weltman (2008)
- Chav Stereotype is used to devalue WC taste and culture
- Shows that show dysfunctional working-class characters reinforce the view that the poor are poor due to their own failings
- EXAMPLE
- The Jeremy Kyle Show
- Benefits Street
- Misfits
- EXAMPLE
- Lawler (2005)
- Most dominant stereotype
- Curran and Seaton (2010)
- Middle-Class
- Over Represented in media
- Represented Positively
- Eduucated
- Succesful
- Well-functioning families
- Media-Gaze
- Middle-class dominating the media establishment
- Hegenomic ideology of the normality of the middle-class life justifies the existing class structure
- Upper-Class
- Well-Bred
- Taste for shooting and hunting
- Often portrayed romanticised and in period dramas
- EXAMPLE
- Downtown Abbey
- EXAMPLE
- Luxury homes and cars
- Pluralist
- Media coverage is simply providing what the audience want
- Neo-Marxists
- Celebration of the hierarchy and wealth which encourages admiration and envy
- Promoting the dominant ideology
- Celebration of the hierarchy and wealth which encourages admiration and envy
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