Emerging markets BUSS4 examples
- Created by: Amy Bird
- Created on: 15-06-13 14:07
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- Emerging markets
- Dyson
- lower fixed costs
- Moved to Malaysia, cut 800 jobs
- Suppliers are based in the Far East, plan to target more Far East countries
- R&D will remain in the UK with 1000 jobs
- UK workers cost £9, Malaysaians cost £3
- UK office space is 3X more expensive
- Bank call centers
- not the best move
- banks moved their call centres to India
- lowered customer service, due to language barriers
- Natwest, marketed them selves as being the only bank with an English call center
- increased their profits, giving them a USP
- Volkswagen
- reduced risk due to recession
- Sold 8 million cars in a year for the first time ever because of its expansion to Brazil, India and China in the recession
- Targeted the markets with smaller cars
- Production for Indian car moved to India, cars are locally made
- contributes to their economy so they have the finance to but the cars
- China grocery market
- rapid demographic growth
- China has one of the highest growing populations, increase in demand for food
- China will be worth £918bn at 14.8% annual growth
- retailers will be locating in major cities but also second and third tier ones
- Starbucks
- Expand globally
- forming an alliance with TATA beverages
- 50-50 split in everything, 50 stores by 2012
- $170m café market will grow 30%pa which Starbucks hope to fill
- Failed in China due to Chinese only drink 3 cups of tea on average a year
- Dyson
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