Election Campaigns

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  • Election Campaigns
    • How important are they?
      • In the past, not very important - people have party allegiances. So were unlikely to be persuaded by a campaign.
      • However, in recent years the number of 'floating voters' have increased
        • This means more votes are up for grabs, so election campaigns are more important.
    • What is the purpose of election campaigns?
      • Campaigns have an impact when the outcome of a election is unclear.
      • The main aims for an election campaign is to:
        • Recruit the undecided
        • Reinforce the views of those already committed to the party.
        • Convert the waverers in other parties.
    • The 2005 Campaign
      • The Leaders carefully targeted the constituencies they wanted to win and the one's they were desperate not to lose.
      • Focusing on a few hundred thousand voters to decide the outcome.
      • Lib Dem's benefited from increased publicity.
  • Focusing on a few hundred thousand voters to decide the outcome.

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