Election Campaigns
- Created by: Alice chamberlain
- Created on: 15-05-13 16:20
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- Election Campaigns
- How important are they?
- In the past, not very important - people have party allegiances. So were unlikely to be persuaded by a campaign.
- However, in recent years the number of 'floating voters' have increased
- This means more votes are up for grabs, so election campaigns are more important.
- What is the purpose of election campaigns?
- Campaigns have an impact when the outcome of a election is unclear.
- The main aims for an election campaign is to:
- Recruit the undecided
- Reinforce the views of those already committed to the party.
- Convert the waverers in other parties.
- The 2005 Campaign
- The Leaders carefully targeted the constituencies they wanted to win and the one's they were desperate not to lose.
- Focusing on a few hundred thousand voters to decide the outcome.
- Lib Dem's benefited from increased publicity.
- How important are they?
- Focusing on a few hundred thousand voters to decide the outcome.
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