Representation of the elderly
- Created by: LunaShomeiRose
- Created on: 14-01-20 10:50
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- representation of age
- elderly representation focus on things like deafness, grumpiness and not being as able as they once were.
- anti-ageing products
represent ageing as something to be challenged
- e.g. L'oreal's anti aging cream advert
- 'if i keep getting the compliments, I'm going to keep using it' presents aging bad
- speakers indirectly paid for good review with bribes
- often fake
- e.g Olay's anti-aging cream banned - was misleading - wrinkles were removed by computer
- often fake
- e.g Olay's anti-aging cream banned - was misleading - wrinkles were removed by computer
- e.g. L'oreal's anti aging cream advert
- John Lewis: Man on the Moon (2015)
- depictions of loneliness
- the ‘man on the moon’ is framed in extreme wide shot - sense of isolation.
- Extreme long shots suggest the ‘man on the moon’ is far away physically + mentally
- Mise
en scene
- Figure expression – the ‘man on the moon’ seems to be yearning, unable to connect with other humans ‘on another planet’ by comparison. + hunched over - elderly = disabled
- Costume – traditional, monotone colours. suspenders -out of touch with modern fashion.
- song lyrics 'half a world way' suggest elderly can't connect with youth + are isolated
- grey environment on moon. Earth = colourful
- elderly lack happiness
- could argue they're grumpy because they are isolated. youth brings elderly happiness (child sends colourful present with colourful balloons
- CONNETATION
- could argue they're grumpy because they are isolated. youth brings elderly happiness (child sends colourful present with colourful balloons
- elderly lack happiness
- challenging representation
- action-adventure
films Red and Red 2,
- characters show old people as energetic + not prepared to sit around all day in retirement. they're instead, they are instead, Retired and Extremely Dangerous
- 2013 Super Bowl ad for Taco Bell depicts elderly sneeking from retirement home to go out partying
- action-adventure
films Red and Red 2,
- portray elderly as delusional / comedic / emotional
- e.g Mrs Brown's boys
- when Mr Brown overhears a conversation about sending a dog to home + misunderstands it as talking of her. get's very emotional over it
- e.g Mrs Brown's boys
- bad with tech.
- e.g tech. savvy with Beatrice - advert
- reinforces elderly = bad with tech + don't want to learn new things despite facts proving this trate wrong
- e.g Millennials Show Us What ‘Old’ Looks Like | Disrupt Aging
- millennial act old then meet elderly who teach them something new + are taught new thing by millennial
- 'when people start stopping, that's when they start getting old'
- e.g Millennials Show Us What ‘Old’ Looks Like | Disrupt Aging
- reinforces elderly = bad with tech + don't want to learn new things despite facts proving this trate wrong
- e.g tech. savvy with Beatrice - advert
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