Economy BUSS4 examples
- Created by: Amy Bird
- Created on: 15-06-13 14:53
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- Economy
- Consumer price index
- fell from 3.5% to 3% between March and April
- Unemployment
- fallen by 45,000 to 2.63m from January to March
- Returned to recession
- after contracting 0.2% of the last 2 quaters
- GBP has fallen against the USD from 1.63 to 1.54
- British Airways
- weakening pound, low disposable income, rising fuel price
- Structural change in deman, consumers preferring flexible low cost carriers such as RyanAir and Easyjet
- no demand for high quality
- 91.6% fall in profits, 2500 job cuts
- staff asked to work week unpaid
- grounded 60 planes in winter to save money, couldn't do this though because to hard to get slots at Heathrow back
- Woolworths
- high inflation
- high inflation due to fuel costs, effects all transport
- inflexible business model
- needed sales to rise by 4% but instead they fell, went bankrupt 30,000 job losses
- Dominos
- not effected
- profits rose 25.2% in the recession due to people not spending money on expensive dinners
- Exploited this through advertising, share price went up by 2%
- Lego
- not effected
- highly inelastic and relatively cheap, classic product
- profits rose by 23% in 2009, expansion to Asis
- Volkswagen
- Targeted emerging markets, with specially designed cars, small to target Brazil, China and India
- Interest rate
- 0.5%
- Consumer price index
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