Viticuture

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  • Economic factors that influence the wine industry
    • 2. Shifts in consumer demand for different wines
    • 3.  increasing concentration of retail power
      • Increased market share for New World wines
    • 4. The competition between Old world and new world wines
      • Gives the industry a competitive edge
    • 5. Branding & marketing
      • Increase in global recognition of brands

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