eating behaviour section a

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  • Created by: phebez
  • Created on: 02-10-15 14:26
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  • EATING BEHAVIOR SECTION A
    • CULTURAL INFLUENCS
      • social norms which vary from group to group
      • religious norms eg. jewish kashrut, islam halal and hindus dont eat cows and are strict veg.
      • parental and family influences
      • learning through classical or operant conditioning and through social learning.
        • one trial learning eg. too much ice cream made you sick. results in not eating ice cream anymore.
        • associate food with positive experiences eg. icecream
    • MOOD FACTORS
      • craving carbohydrates when in a low mood
        • or because the food produces an endorphin rush
        • because of conditioning or social learning or increased seratonin
      • CHOCOLATE is believed tto ba a mood enhancer
        • the sensory pleasure of taste and smell and texture produce endorphin
          • chocolate is also associated with pleasure due t the ads advertising it as an item that brings happiness
          • chocolate is loved by us because we saw others being rewarded with chocolate so we learn by social learning to love chocolate. MACHT & DETTMER
      • CAFFEINE
        • A drink with enough caffeine  in it to make the person feel energized and feel their brain is able to wake up and get going, to have a positive mood
    • overall serotonin and noradrenaline could affect both mood and eating
      • low levels of both are linked to low mood and to food being perceived as less tasty
        • so people with low mood could eat more if searching for tastiness
          • ...or eat less because food is no longer tasty, but boring
    • HEALTH CONCERNS
      • health concerns about food include concerns about a healthy diet, food, safety and food quality
      • cheap food is often high in fats and sugars - adverts for less healthy foods are often attractive to children.
      • fruits and organic foods are expensive and so not accessible to many
      • people have doubts about the veracity of government advice on diet and health
  • it contains brain modifying chemicals
    • in too small amounts to be effective PARKER ET AL
    • CHOCOLATE is believed tto ba a mood enhancer
      • the sensory pleasure of taste and smell and texture produce endorphin
        • chocolate is also associated with pleasure due t the ads advertising it as an item that brings happiness
        • chocolate is loved by us because we saw others being rewarded with chocolate so we learn by social learning to love chocolate. MACHT & DETTMER
  • smith et al found that 2 cups of normal-strength coffee increased mood, alertness and concentration, general task performance and memory.
    • caffeine helps to maintain levels noradrenaline centrally- it is one of the permissive amines associated with mood.
    • CAFFEINE
      • A drink with enough caffeine  in it to make the person feel energized and feel their brain is able to wake up and get going, to have a positive mood
  • research shows that children are informed and aware about food issues
    • UK government survey findings
    • HEALTH CONCERNS
      • health concerns about food include concerns about a healthy diet, food, safety and food quality
      • cheap food is often high in fats and sugars - adverts for less healthy foods are often attractive to children.
      • fruits and organic foods are expensive and so not accessible to many
      • people have doubts about the veracity of government advice on diet and health
    • 27% of children in the UK are overweight and 13.7% are clinically obese - Jotangia et al

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