E-commerce

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  • E-Commerce
    • Provides lots of new opportunities for businesses
      • Improvements in technology have made it a primary way for some businesses to trade goods and services
      • Means businesses don't need to invest so much in stores as they can reach a much bigger customer base through a website
    • Growth of it has given businesses greater access to international markets
      • Businesses can translate their website into different languages and offer worldwide delivery
        • Expands their markets
    • Manufacturers can use their own website/online marketplace to sell directly to consumers
      • Instead of selling through an agent or retailer
      • Allows them to keep all the revenue for themselves
    • Companies such as Amazon keep track of online order history of their customers
      • Allows them to make personal recommendations to customers they know will be interested
    • Businesses can interact more directly with their customers through social media
      • Means they can regularly update customers about improvements to their goods/services
    • Businesses can deal with customer complaints more efficiently
      • By switching from telephone to live online assistance
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    • Customers also have access to this technology
      • Able to look up reviews and prices of a product in seconds
      • Means products and prices have to be genuinely competitive
      • Can't gain a competitive advantage by being the only shop in town ...????

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