Evaluation of the elaboration-likelihood model

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  • Evaluation of the elaboration likelihood model
    • Need for cognition (support)
      • Haugtvedt  (1992) found that higher NC individuals were more likely to evaluate a products' attributes and use the central route.
    • Application of NC to a real life problem
      • Vidrine et al. (2007) found that when students were given an emotion based leaflet or factual based, the factual based stimulated an increase in risk perception but the emotion based  produced the greatest change.
    • Can attitude change be temporary?
      • Petty and Cacioppo said it was attitude 'formation' rather than change.
      • Evidence has shown that the peripheral route can have lasting change,even when a prior opinion was held


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