dove avert-incomplete

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  • Created by: geogt002
  • Created on: 27-01-17 12:45
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  • dove adverts
    • challenges society's gender stereotypes. (evolution campaign)
    • uni leaver have contrasting adverts for different audiences.
    • use a range of women.
    • adverts may not be sincere as like any other company they are there to sell their products.lynx and dove adverts contradict each other which is ironic as they undermine one another.
    • they are a revisionist company and they go against the grain.
    • onslaught advert- the one with the time lapse. talk to your daughter before the beauty industry does. beauty industry encourage self esteem is quite unusual.
    • evolution-makeup time lapse manipulation.
    • celebrates natural beauty , an ideology of anything goes is established.
    • the ad(2015-campaign for real beauty) confronts us with less conventional images of beauty to illustrate the diversity of woman hood( although great emphasis is still placed on looming good).
    • dove draws attention to the techniques of other companies within the industry- implied behavioral normality.
    • dove positions itself as a 'friend of consumers- a brand with a social conscience.
    • the campaigns still exploit women's insecurities in order to sell cosmetic products.it just appears to be more sincere at the surface.
    • negative- if real beauty really is such a ideological dream, surely women should abandon cosmetics all together?
    • for over 60 years dove has stood for real beauty-according to their official site.

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