Dog Grooming
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?- Created by: darciekirk
- Created on: 26-06-17 12:01
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- Dog Grooming Parlour
- Products
- Grooming equipment (brush etc)
- Hair drying equipment
- dog cages + blankets
- Coat cutting equipment (scissors etc)
- Shampoo and Conditioner
- Product Characteristics
- As it is a dog grooming parlour it means that there are not products sold to customers, however a service is provided
- Depending on the breed of dog and their own features (e.g. long haired or short haired) a typical full groom could take up to 4 hours
- as washing, drying, clipping and an overall check will be carried out professionally each time a dog is groomed
- Target Markets
- Owners of dogs who require grooming - any breed of dog
- Target Markets Segments
- Would be targeted at high income dog owners
- As all specialist equipment would be used, so a higher price would be charged as a result of this
- Would be targeted at high income dog owners
- Resources
- Human
- This is a job which requires a level of skill
- Therefore I will employ qualified dog groomers
- I would be the sole manager, so although I would not be hands on within the job, I would complete the paperwork required and organise finances etc.
- This is a job which requires a level of skill
- Physical
- Need a salon type shop
- The parlour would be best to be located near a beach within a seaside town as this is where a large majority of dog owners would chose to take their dogs for walks
- Plus I would need additional equipment such as scissors, hair dryers, shampoo and conditioner etc
- Need a salon type shop
- Financial
- The specialist equipment for dog grooming
- Also the repurchase of goods such as shampoo and conditioner, which would be around £12 for both products each time
- Either pay for monthly rent or complete purchase of a parlour
- I would charge £30-£50 depending on the size of the dog and how long or short its coat is already.
- In addition being able to charge an increased price e.g. £6 for both additional services like nail clipping and teeth cleaning.
- The specialist equipment for dog grooming
- Personal
- With this grooming business I would still be able to have free time as I would not be personally completing the dog grooming
- Human
- Products
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