Does the media affect us - Theories.

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  • Created by: Carly
  • Created on: 15-04-13 12:38
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  • Does the media affect us?
    • The hypodermic model
      • Idea associated with needles, injections and drugs. Messages from the media go straight into the minds of the viewers.
      • Weakness: Little account taken of the very many different ways people use and enjoy the media.
    • Desensitisation
      • Too much violence in the media can make us less sensitive to real life violence
    • Catharsis effect (Feshbach)
      • The violence in the media actually reduces the violence in society by allowing an outlet for and releasing the feelings and frustrations harmlessly.
  • Argues that the media will not change beliefs that have been accumulated from life experience.
  • Strength: Audience assumed to be intelligent of distinguishing fact from fiction.


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