Digital Divide

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  • Created by: 11DJ
  • Created on: 02-10-17 21:06
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  • Digital Divide
    • Generation Divide
      • Ofcom says that there is a divide across generations of New Media
        • Boyle
          • New Media is associated with young people
      • 12-15 year olds are more likely than adults to do cross-media multi-tasking
        • New Media is associated with young people
        • Ofcom says that there is a divide across generations of New Media
          • Boyle
        • Divide in decline due to older age groups increasing in online activities
          • e.g. Social networking
        • Boyle
          • Young people have grown up in a vastly different world
          • More access to New Media and used to the immediacy of it
          • The way young people seek information is different to older generations
          • Adults are anxious about the exposure young people have to the media
            • e.g. Violence
            • New Media has made it worse
              • Access to ***********
                • Terrorist propaganda
                  • Forms of bullying
                    • New Media has made it worse
                      • Access to ***********
                        • Terrorist propaganda
                          • Forms of bullying
        • Class Divide
          • Arguably, the poor are excluded from New Media usage as they are the 'underclass' who can't keep up with the middle class usage
          • The class divide in media usage has narrowed, but still exists nonetheless (Ofcom)
            • 95% of the Middle Class use devices to go online compared to 75% of Working Class groups
            • 3/4 of the Middle Class own a smartphone compared to 54% of the Working Class
              • 95% of the Middle Class use devices to go online compared to 75% of Working Class groups
          • Helpser
            • Despite the narrowing, a 'digital underclass' is characterised by unemployment, lower education levels and low digital skills
              • This group has increased its use of the internet at a much slower rate than other social groups
        • Gender Divide
          • Li and Kirkup
            • Men are more likely to use chatrooms and email
              • More likely to play computer games on consoles
          • Ofcom (2015)
            • Men are more likely than females to use the internet (23.3 hours:17.8 hours)
              • Women are more likely to go online to use social media sites (67%:60%
          • IAB (Internet Advising Bureau)
            • Women now account for 52% who play digital games
              • Linked to popularity of the smartphone as games have extended beyond PCs and consoles
                • Mobile puzzlers, such as Candy Crush, were attractive to females as they were free, intuitive and had a low learning curve
              • Mobile puzzlers, such as Candy Crush, were attractive to females as they were free, intuitive and had a low learning curve
          • Olsen et al
            • Boys are more likely to play violent video games because they want to express fantasies of power and glory to work out stress
              • Girls are increasingly using video games to express and cope with anger
          • Hartmann and Klimmt
            • Women gamers generally dislike violent content and prefer social interaction aspect of games
          • Royse et al
            • Female gamers who spend between 3 and 10 hours a week were found to be motivated by the competition and allowed them to challenge gender norms
        • Global Divide
          • World Economic Forum (WEF) (2014)
            • Divide between developed and developing nations is worsening
          • Developed world has greater access to mobile broadband and the internet than the less developed world
            • Divide between developed and developing nations is worsening
          • World Bank
            • 2012 - 3/4 of the population had access to a mobile
              • 6 billion in use across the world
            • Mobile phone use has spread - particularly in Africa
              • 2012 - 3/4 of the population had access to a mobile
                • 6 billion in use across the world
          • GSMA (2014)
            • 72% of Africans use mobile phones
              • False impression of digital revolution
                • Mobile connectivity is limited
                • 18% of phones are smartphones
                • Regional disparities in acess to mobiles
                • Difficulties of access due to the fact that the language is in English
                • Large proportion of African countries have high levels of illiteracy

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