developments in the media
- Created by: studygirl121
- Created on: 05-03-20 14:48
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- Developments in the Media
- Ownership
- There are two trends in media ownership
- Horizontal Intregration: when a media company owns multiple businesses in different or the same media
- For example Disney owns many small (different) media businesses like ABC, ESPN, PIXAR
- However, Disney also owns many small (similar) media businesses like: Disney Channel, Disney XD and Disney Junior
- For example Disney owns many small (different) media businesses like ABC, ESPN, PIXAR
- Vertical Integration: when a media company owns different businesses in the same chain of production and distribution
- For example: Time Warner, they own many different businesses but they are in the same chain of production
- Another Example
- For example: Time Warner, they own many different businesses but they are in the same chain of production
- The difference between Horizontal and Vertical Integration
- As we read before Horizontal integration is when a media company owns many small businesses in different or same media
- But in vertical integration its when a company owns many small businesses but in the same chain of production and distribution
- As we can see from the link, Time Warner uses both Vertical and Horizontal Integration
- The company owns different businesses in the same chain of production and distribution but also different businesses in different or same media
- As we read before Horizontal integration is when a media company owns many small businesses in different or same media
- Horizontal Intregration: when a media company owns multiple businesses in different or the same media
- Synergy is the advantages of being able to move content easily between media or different companies in the same conglomerate
- For example: Skyfall advertisements that were featured alongside other products like coca cola
- There are two trends in media ownership
- Globalisation
- Globalisation is the growing integration and interdependence of countries and peoples around the world
- Some examples of globalisation:Communication through media (instant around the globe), News can be watched around the world
- Globalisation is the growing integration and interdependence of countries and peoples around the world
- Interactivity
- Interactivity is when media responds in some way to actions of audiences and vice versa
- The old media (the media in existence before the internet) had limited interactivity
- The new media (the means of mass communication using digital technologies such as the internet) has a greater opportunity for interactivity
- For example users can now: create their own media, play games with anyone around the world and contribute to online discussions
- For example: writing letters to newspapers and taking part in a telephone vote
- The new media (the means of mass communication using digital technologies such as the internet) has a greater opportunity for interactivity
- The old media (the media in existence before the internet) had limited interactivity
- Interactivity is when media responds in some way to actions of audiences and vice versa
- The Digital Divide
- The digital divide is any uneven distribution in the access to, use of, or impact of Information Communication Technologies between any number of distinct groups
- This creates a gap between people who can afford the expense of technology (upper class) and those who cannot (working class)
- This gap is seen as a major problem as it tends to keep the world and individual countries unequal,
- There are many projects taking place to reduce this division
- For example: One Laptop per Child project, which aims to supply children in developing countries with laptop computers
- There are many projects taking place to reduce this division
- This gap is seen as a major problem as it tends to keep the world and individual countries unequal,
- This creates a gap between people who can afford the expense of technology (upper class) and those who cannot (working class)
- The digital divide is any uneven distribution in the access to, use of, or impact of Information Communication Technologies between any number of distinct groups
- Diversification
- Diversification is when media corporations extend their activities into different areas
- For example: Virgin is a major media corporation in the UK, but it also runs trains and airlines.
- Diversification is when media corporations extend their activities into different areas
- Convergence
- Convergence is media technologies moving towards being able to perform similar tasks
- The difference between media technologies are becoming unclear
- For example: television programmes can now be watched on a television, computer and phones
- Convergence is media technologies moving towards being able to perform similar tasks
- Ownership
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