Development of mass tourism
- Created by: amisavage99
- Created on: 07-06-17 14:12
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- Development of mass tourism
- How important was tourism for the wealthy in the interwar years?
- Expensive hotels to the seaside/ spa resorts/ golf courses
- Alternatives as a result of popularity
- Sailing - coast/ inland e.g. Norfolk Broads
- Seaside resorts for wellness
- Few went abroad e.g. French Riviera/ tours of Italy and Greece
- Followed guidebooks e.g. Baedeckers
- Expensive hotels to the seaside/ spa resorts/ golf courses
- How far did tourism for the working classes grow during the 1930s?
- Growth due to cars - not reliant on trains
- Scotland, Lake District, north Wales popular amongst caravanners, campers and hikers
- 72,000/year to the Lake District in the 1930s
- Cheap hiking holidays by the YHA
- Arthur Ransome's Swallows and Amazons novels (1932-6)
- 72,000/year to the Lake District in the 1930s
- Scotland, Lake District, north Wales popular amongst caravanners, campers and hikers
- Move towards more cultural/historical holidays (better education)
- Shakespeare festival in Stratford
- Hampton Court Palace
- Boarding Houses (4,000 in the 1920s)
- Cheaper alternative for seaside holidays
- Run by single 'spinsters'/widows
- Became less attractive as disposable income increased - strict rules/overbearing
- Butlins
- Day trips to Blackpool, Bridlington, Weston-Super-Mare, Morecambe Sands, Southend
- Billy Butlin created Skegness camp in 1936 - 'a week's holiday for a week's wages'
- Took off due to activities/entertainment
- Billy Butlin created Skegness camp in 1936 - 'a week's holiday for a week's wages'
- Day trips to Blackpool, Bridlington, Weston-Super-Mare, Morecambe Sands, Southend
- Growth due to cars - not reliant on trains
- What was the significance of the growth in foreign travel on the domestic tourism industry, 1945-79?
- Decline of boarding houses/ Butlins
- Changing tastes
- Looked for 'British' food abroad
- Gradually became adventurous - wine/pasta
- Leisure time meant more men spent time with families
- Home ownership/TV - gardening/DIY
- Became a central feature of family life - all businesses offered a fortnight leave in the 1960s
- Spain/Portugal were transformed
- 1960s restrictions on taking money abroad (£50/year) limited scope
- £25/trip decision caused a boom
- What new forms of tourism developed, 1945-79?
- Caravanning ( 20% in the 1960s) - less communal, living standards - driveways
- The 'Hippy Trail'- reflected living standards/education - Nepal/India
- How did customer service improve?
- Transformation in the 1960s and 1970s - more personalised
- Menus, leisure facilities (bars and gyms) created resorts themselves
- Spending power/ access to overseas travel/ expectations meant a 1930s approach was no longer tolerated
- Holiday camps - updated chalets, elaborate entertainment, health/leisure facilities
- Transformation in the 1960s and 1970s - more personalised
- How important was tourism for the wealthy in the interwar years?
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