- Created by: LunaShomeiRose
- Created on: 20-11-19 11:18
- Design Codes
- pose incorporates
symbolic + semiotic meaning & embodied action and feeling.
- e.g Minority Report
- close up of wooden ball - interruption - chaarcter's move. change in potion represents character's beleifes (Sides)
- shot of two character's on each side of screen (equal) with guy in middle (audience) - asks audience who's side their on
- Addison's power diminished with body lang.
- shots where character on edge of screen - opinion
- can determine how characters look, feel and behave
- e.g Safe (film)
- ?affluent + unexceptional homemaker develops multiple chemical sensitivity.
- Carol is set at the back, hidden away - excluded
- walks in bathroom + just look at self - controlled
- dress + hair similar to child - mirrors her with child
- Carol placed by balloons - barely being held down + like she's air headed + fragile (about to pop)
- comment about her skin - like a ghost - barely a human
- wrappning paper louder then crols voice - limits her power
- Beach body ready advert banned
- e.g characters close to each other - comfortable around each other
- e.g Minority Report
- pose incorporates symbolic + semiotic meaning & embodied action and feeling.
- How characters are placed on page/screen = how closely linked emotionally + physically.
- can add emphasis or diminish meaning within a media text.
- By altering an objects proportions, it can affect how we perceive and understand its significance
- By manipulating visual imagery, we can influence how objects are perceived.
technologies, makes it possible to create new compositions that re-contextualise
and offer new meaning.
- we can express ideas that aren’t grounded by the usual rules of time and space
- two unrelated elements placed side by side -purpose of comparison or contrast.
- media often use this technique to highlight and emphasise the disparity between two groups, imply a connection or create a bold impact.
- design elements
- Lines push + pull eyes toward / away from visual information
- Shapes can suggest emotion + feeling; triangle = ‘sharp + cutting’ while a circle, with its continuous line, feels ‘round and soft’.
- Direction can give a sense of motion + ‘narrative’; typically media texts are read from left to right and from top to bottom.
- Texture (e.g shape) can be emotive; smooth textures (velvet) = comfort. rough textures (sandpaper) = friction
- Balance = how evenness is maintained within a combination of visual elements.
- Alignment = adjustment of arrangement / position
in lines of a text / image — left, right, centered, etc.
- e.g Black Swan film title is straight line - formal. Captain underpants title is curved - informal
- Repetition = elements reoccur to add emphasis within a visual composition
- Contrast = juxtaposed elements. e.g dark vs. light, thick vs. thin, rough vs. smooth, etc.
- Layout &
- Fonts = individual characters which make up a complete typeface
the artistic arrangement of type in a
readable + visually appealing way. usually
the design + use of various typefaces in a way that
helps to better visually communicate ideas
- can be used semiotically
to express emotion
- e.g formal typeface connotes authority and refinement; by contrast, an informal typeface can suggest fun and playfulness.
- can be manipulated to add emphasis to these qualities; for example, adding various different styles to the type, such as bolds, italics or underlines!
- can be used semiotically to express emotion
- Whitespace, / ‘negative space’, refers to the areas of a design that are not filled with content.
- ?an important design element as it helps
to let a design ‘breathe’, helps avoid overly complicated designs, and keeps
designs looking simple and elegant.
- e.g. eBoy’s LA Pixel poster, saturated with colors, logos and detail, with the Art of Video Games; increased level of readability that is afforded the book cover through its use of negative space.
- ?an important design element as it helps to let a design ‘breathe’, helps avoid overly complicated designs, and keeps designs looking simple and elegant.
- bigger + bolder = see first = more important
- Figure Expression