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  • Created by: Eleanor
  • Created on: 17-04-13 11:56
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  • Affecting Demand
    • Income
      • Higher income means higher disposable income and therefore more sales should occur
    • Taste and Fashion
      • Changes in fashion will affect the demand of certain clothes
    • Price of other goods
      • Competitors prices.Whether they can get it cheaper
    • Marketing
      • Endorsements, Sponsorship and promotions
    • Season
      • Depending on the season or weather there could be a no demand or little demand for a product.
    • Government Interention
      • They may influence the demand through legislation eg. smoking ban lowerd the demand in pubs.


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