Debate about New media

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  • Created by: ecotts
  • Created on: 02-04-18 09:35
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  • Debates about New Media
    • Neophiliac Perspective
      • They argue that new media are BENEFICIAL to society for several reasons
      • Increase Consumer Choice
        • There is so much more choice for consumers now that in the past
          • Pluralist say that this increased choice leads to more competition which leads to high quality products
      • E-commerce revolution
        • New media has resulted in an e-commerce boom
          • E-retailers such as Amazon or eBay has resulted in more consumer choice as it increases competition
            • This leads to lower prices and puts the consumers in control as they can compare prices
      • Revitalising Democracy
        • the new media makes information and education easily available of the masses
          • This means that people are more informed then ever making the play an active role in democratic society
        • New media gives people a voice which they didn't have in the past
          • This revitalises our democracy as it give people a chance to say what they feel and to be heard
          • this can be monitoring big businesses, organising protests or raising awareness to certain issues
            • 'Hackivist' groups like Anonymous help this to be possible
      • Seaton
        • New media allows for information and news to be reported that might have not been by traditional media
          • Traditional source of media are being bypassed, meaning everyday people have more power to communicate
    • The Cultural Pessimist Perspective
      • The revolution of the new media has been exaggerated by the neophilicas
      • Not so New Media
        • Conford and Robins
          • New media isn't really that 'new'
            • The only new thing about it is its speed of information, new and entrainment
          • Traditional forms of technology such as T.V and telephone landlines still dominate the industry
            • So the new media's impact is being overstated
      • Domination of Conglomerates
        • New media isn't actually empowering people, it is just giving even more power to the elites and ruling
          • Big businesses have enough money to be able to set up their own sites etc putting normal people at a disadvantage
        • Conglomerates rule the internet and ew media
          • Jenkins
            • That the reason the internet has grown so much is because it is being developed by these huge companies...
            • ...As it is a way to make more money etc
      • Reinforcing Elite power
        • Seaton
          • people aren't any more politically engaged than in the past
          • We just notice it more because of its visual nature online
            • 96% of websites in 2007 were for political purposes
        • It strengthens the power of existing elites
          • The digital class divide contributes to the inequality
            • because it is more likely those who are unable to access the internet who have the most genuine political views
      • Decline in quality of Popular Culture
        • The new media is leading to the dumping down of the popular culture
          • Whilst there is far more choice, the quality of products has decreased
            • Harvey
              • Digital T.V promotes a candy floss culture that is aimed at no one in particular and everyone at the same time
      • Lack of Regulation
        • The new media is very difficult to regulate meaning that the audience are subject to harmful text
          • Homophobic and racist sites and forums are very common
          • Trolling and cyberbullying is also rampant die to a lack of regulation
      • Alone Together
        • Turkle
          • Whilst people are connected and together through the new media
            • They are more isolated and alone in the real world; we never really leave social media etc
      • New Media as Chaos
        • Keen
          • The new media as chaotic and lacking in any kind of moral code
            • Social media doesn't help promote people causes, it just helps them promote themselves
            • sites such as Wiki are open to bias and incorrect information because they can be contributed to by anyone
              • Twitter is filled with incorrect, biased and hateful information and goes unchecked; people are coming less engaged and informed

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