Unit 1; Research Methods; Data Recording & Analysis

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  • Data Recording, Analysis
    • Raw Data
      • Collected in tables documenting frequency of behaviour
      • Can be shown in standard form, decimal form, significant figures
      • Data collected in a sample before it's analysed
    • Descriptive Statistics
      • Measure of Central Tendency
        • Mode: most common factor
        • Mean: sum of factors dividing by amount of factors
        • Median: middle factor of a numerical sequence
      • Measures of Dispersion
        • Range: largest minus smallest
        • Standard Deviation: square root of variance
        • Variance: mean per condition; each score - mean = D; square D; mean of D^2
      • Present in tables/ line or scatter graph/ pie or bar charts/ histogram
    • Levels of Data
      • Nominal: numerical data in a tally
      • Ordinal: can ranked but with varying, unprecise intervals
      • Interval: can be ranked with equal intervals
    • Types of Data
      • Quantitative: numerical data
        • Pro: easy to analyse
        • Con: doesn't specify why
      • Qualitative: literal data
        • Pro: detailed
        • Con: hard to analyse
      • Primary: researcher collects directly from participants
      • Secondary: gathered by someone other than researcher
    • Inferential Stats
      • Normal Distribution mean,median & mode in same place; 98% within 2 standard deviations
        • Positive skew: lower mode
        • negative skew : higher mode
      • Probability: P0.05 isn't significant
        • P = probability results are from luck
      • Parametric Tests
        • interval or ratio data with similar variances
        • all assume normal distribution
        • e.g. T-tests & Pearson's Product
      • nonparametric tests
        • can use skewed data
      • Errors
        • Type 1: false positive, rejected null hypothesis
        • Type 2: false negative, accept null hypothesis

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