CULTURE

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  • Culture
    • The whole system of beliefs and behaviour of a group in society
    • SUBCULTURE
      • A culture within a culture
        • Emo's are a culture within the youth subculture
    • CULTURAL DIVERSITY
      • Variety and range of differences found in societies
        • Intercultural diversity
          • Cultural diversity BETWEEN cultures
        • Intracultural diversity
          • Cultural diversity WITHIN cultures
        • London
    • CULTURAL HYBRIDITY
      • A merging of two or more cultures,
        • BRASIANS is an example of a HYBRID IDENTITY
    • NORMS AND VALUES
      • NORM: Expected patterns in behaviour in a society
        • The norm of waiting in a line instead of pushing to the front
      • VALUES: Beliefs that people find important to them. They strive towards them
        • The value of HUMAN LIFE
      • NORMS ARE BASED ON VALUES
        • eg. washing hands after toilet (norm). Hygiene (value)
    • TYPES OF CULTURE
      • HIGH culture
        • Activities/ products  seen as having a high status (more expensive)
          • Opera, theatre, balls
      • POPULAR CULTURE
        • Activities/ products enjoyed by most of society
          • Cinema, eating out
      • CONSUMER culture
        • Consumption of goods
          • Shopping for leisure
      • GLOBAL culture
        • Cultural products and activities becoming more UNIVERSAL
          • Coca cola
          • This occurs through      globalisation
            • GLOBALISATION
              • The process of the world becoming more INTERCONNECTED
                • THEORIST
                  • MCLUHAN
                    • Due to globalisation, everyone is behaving similarly
                      • 'GLOBAL VILLAGE'
              • MCDONALDISATION
                • Originated from the spread of McDonalds (global industry)
                • The spread of Western Ideas
                  • McDonalds, Coca Cola
    • CASE STUDY
      • THE HAMAR TRIBE
        • Tribal  culture example
          • Adulthood Ceremony: - Hamar men jump over cattle to become adults         -women whip themselves before ceremony to show their devotion to God
            • THEORIST (TRIBAL CULTURES)
              • MEAD- Studied gender roles in tribal cultures
                • Studied 3 different tribes
                  • ARAPESH TRIBE: Both genders timid, nurturing and considerate
                    • MUNDUGUMOR TRIBE: Both genders aggressive and masculine
                      • CHAMBRI TRIBE: Opposite gender roles. Women hardworking and aggressive and males nurturing whilst caring about appearance

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