Cultural superpowers- USA
- Created by: Anoush
- Created on: 06-01-16 12:37
View mindmap
- Cultural superpowers- superpower influence extends to 'global culture'
- E.g. cricket clubs remain as a hangover of British rule, bought by them to their colonies.
- The Royal Family have influence; they're a symbol of Britain's power.
- Chinese president had a state banquet to the Queen- projecting its image on a global scale.
- The Royal Family have influence; they're a symbol of Britain's power.
- Is the world now becoming Americanised?
- Superman- created in the fight with communism, during the Cold War, is a symbol of America's cultural power.
- The top ten global brands in 2007, 7 which are owned by American companies.
- Coca cola is a symbol of Americanisation- selling in 200+ companies.
- 4 of the 25 largest global companies are American computer companies- Microsoft, Apple, Dell.
- Most of the computer software is produced by American companies.
- 4 of the 25 largest global companies are American computer companies- Microsoft, Apple, Dell.
- TNC's like Disney Land Palace markets itself to other major global markets- Lion King, Mulan (trying to project American ideology).
- Coca cola is a symbol of Americanisation- selling in 200+ companies.
- Without adjusting for inflation, Titanic is the largest-grossing film worldwide.
- Global box office takings= $1800m.
- Global TV viewing
- Follow me!, a BBC beginner's English programme, was broadcast in China during the 1980s, attracting 500m each night.
- Beijing's 2008 Olympics were broadcast in every country in the world: attracted 4.7bn(70% of world's population).
- Of 7.6bn viewings at the cinema, almost 3bn are Indian.
- The film industry and Indian culture- the world's largest film industry, both in employees and number of cinema goers.
- Of 7.6bn viewings at the cinema, almost 3bn are Indian.
- Cultural Imperialism refers to either:
- An enforced spread of its culture by a larger power i.e. the British Empire. OR
- The voluntary adoption of a foreign culture by others i.e. the adoption of American 'street' culture across the world.
- From those on the receiving end, cultural influences from elsewhere can either enrich or threaten the local culture:
- 'Receiving' culture absorbs a foreign culture passively by purchasing/ using its goods and services.
- This isn't enforced like colonialism, but it's 'banal imperialism'.
- Implies one culture that those on the receiving end are deficient as their own culture is put in 2nd place.
- This isn't enforced like colonialism, but it's 'banal imperialism'.
- Others say that all cultures are a blend. The addition of another culture is 'enriching'.
- 'Receiving' culture absorbs a foreign culture passively by purchasing/ using its goods and services.
- Expanding global economy has led to a global culture spread by IT. Electronic colonialism has emerged- spread via multi-media TNC's, like Disney or Sony.
- These companies operate as a hegemony. They decide: which films/TV shows people see, radio stations and music they listen to. E..g Hong Kong.
- Some oppose 'cultural imperialism ' as it supresses cultural diversity (preservation of language, musical styles or literature)
- These are valuable and prevent the view that one culture is always 'right'
- Cultural dilution, consumerism, lack a sense of independent thinking; becoming more uniform.
- These are valuable and prevent the view that one culture is always 'right'
- An enforced spread of its culture by a larger power i.e. the British Empire. OR
- E.g. cricket clubs remain as a hangover of British rule, bought by them to their colonies.
- For/against USA's cultural hegemony:
- Spreading o English language ('language of business/trade')
- 20% of TNC's in top 100
- ISIS- backlash against America's cultural imperialism
- Edward Snowden revealed that the US is collecting data from phones
- Spreading o English language ('language of business/trade')
Similar Geography resources:
Teacher recommended
Comments
No comments have yet been made