Cultural Imperialist
- Created by: 11DJ
- Created on: 22-01-18 11:35
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- Cultural Imperialist
- Globalisation is linked to technology
- Marcuse
- Globalisation of culture encourages conformity which leads to a lack of critical thinking
- Media companies encourage us to behave in 3 ways
- Commodity fetishism
- False needs
- Conspicuous consumption
- Argue that global mass media is there to indoctrinate global consumerism
- Globalisation as Americanisation
- Flew
- USA is dominating force on spread of global culture
- Ritzer
- McDonaldisation
- Possible to travel the world without having indigenous food e.g. the decor and menu of McDonalds is instantly recognisable
- Decline of global cultures
- McDonaldisation
- Barber
- Americanisation seen as a threat to people's commitment to God
- Fuchs
- Transnational corporations dominate world trade in popular culture
- Denying consumers choice - see same items circulating
- Can influence government
- Transnational corporations dominate world trade in popular culture
- Keen
- Social media is wrapped up in 'me culture'
- Flew
- Evaluation
- Cultural response
- TV programmes are sold to TV companies but local versions reflect local cultures
- We are not passive audiences
- Therefore, we are challenging cultural imperialism
- National and regional broadcasting
- Home produced programmes steadily replacing imports as they gel with local cultures
- 7/9 countries broadcast more locally produced programmes
- Therefore, not overwhelmed by western media products
- Home produced programmes steadily replacing imports as they gel with local cultures
- Minority ethnic media
- Local programmes from developing countries are exported to western society
- Producing media reflecting cultural origins e.g. Bollywood
- Local programmes from developing countries are exported to western society
- Flow of culture
- Held et al
- Cultural imperialists assume that flow of culture only happens one way
- The west is enriched with inputs of popular culture from other societies
- Cultural imperialists assume that flow of culture only happens one way
- Held et al
- Cultural response
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