Cultural Globalisation

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  • CULTURAL GLOBALISATION
    • DEFINITION
      • This is the process where info, commodities & images produced in one part, enters a global flow, 'flattening out' cultural differences between nations, regions and individuals
    • This is closely linked to economic globalisation, & the communication and information revolution
    • Produces homogenization or cultural 'flattening out'
    • Also produces polarisation and diversity
      • Produces homogenization or cultural 'flattening out'
      • This may occur because cultural products spread easily if they adapt to local traditions and understanding.
      • Perceived domination by foreign ideas, values and lifestyles, has produced polarisation, which can fuel the rise of ethnic, religious or national movements

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