- Cross-Cultural Research Evaluation
- - Language barriers/lack of understanding from different cultures.
- - Researchers may be subjective.
- Not interpret cross-cultural behaviour accurately.
- - Can be expensive and time-consuming.
- + Allows investigations of universal behaviour patterns.
- Establish differences due to social factors.
- + Help establish factors linked to development (nature / nurture)
- + Help reduce ethnocentrism in research = can generalise = wider sample.