Craik and Tulving

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  • Craik and Tulving
    • Procedure
      • Operationalised shallow by:
        • Ptp consider the structure of the words (Capitals or not)
      • Told it was a reaction test
      • Operationalised intermediate by:
        • Ptp consider whether the word rhymed
      • Operationalsed deep by:
        • Ptp answer qusetions based on considering the meaning of the word
      • Shown 60 words
        • Words randomised
        • Flashed on a screen
      • Ptp click 'yes' or 'no' for each question
        • Even amount of 'yes' and 'no' questions
      • After 'reaction test'- unexpected recognition test
        • 180 words
          • 60 original words
          • 120 new words
      • 24 Participants
        • Lab experiment
        • Tested individually
    • Aim
      • Does semantic processing have better recall over structural processing
    • Conclusion
      • Better recognition with semantic processing
    • Findings
      • 17% structurally processed
      • 36% phonetically processed
      • 65% semantically processed
  • Lab experiment

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