Craik and Tulving Evaluation

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  • Craik and Tulving Evaluation
    • Low internal validity
      • Not asked to learn a list of unrelated words everyday
    • Low ecological validity
      • Lab study, artificial controlled environment.
    • Contradicting Study
      • Morris et al
        • words processed phonetically better remembered
    • Untitled
    • Demand characteristics
      • pps knew they were in exp may have behaved how experimenter wanted them to
    • High control over extraneous variables
      • Researcher can see cause and effect relationship between IV and DV
      • Standardised procedure, easy to replicate and test for reliability


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