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    • PUSH factors
      • Suburbs and city centres have problems with parking and congestion
      • People move out of urban areas to escape the air and noise pollution of cities
      • As suburban areas become more popular, house prices rise
    • PULL factors
      • Living somewhere quieter will improve QOL
      • Improved communication services, makes it easier to live in rural areas and work from home
      • Houses are less densely packed, more space
      • Technological improvement means that some businesses don't need to be in the city anymore and can move to rural areas where land is cheaper.
    • Movement of people form urban areas to rural areas (to smaller towns and villages)
      • Mainly affluent and mobile people. Families with children
    • Impacts on rural areas
      • Negatives
        • Development can affect the character of rural settlements
        • Rural roads and infrastructure may struggle to cope with the additional traffic.
      • Positives
        • Existing housing in villages is improved
        • Services see an increase in business. Residents have higher disposable income
        • `Schools in rural areas can stay open as they no longer lack pupils


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