Correlation

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  • Correlation
    • Looks for a relationship between co-variables
      • Researcher analyses data by doing this but data can be gained by a range of research methods
    • When co-variables plotted on a scatter diagram, the change when examined together tells us the nature of relationship
      • Positive Correlation
        • When a co-variable increases as the other co-variable increases
        • On a scatter graph, the line goes up
        • For example, the co-variable "time spent revising" and the co-variable "grade percentage" show a positive correlation
      • Negative Correlation
        • When a co-variable increases, the other decreases
        • For example, the co-variable "time on media" and "grade percentage" have a negative correlation
      • Zero Correlation
        • When the change in a co-variable has no impact on the other
        • For example, the co-variable "writing with a blue pen" has no impact on "percentage grade"
    • Strengths and Weaknesses
      • Cheaper and less time-consuming than experimental research
      • Useful to study difficult topics for ethical reasons
      • Cause and effect not established

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