content analysis
- Created by: z_mills1
- Created on: 20-11-14 10:04
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- Content analysis
- systematic research technique for analysing transcripts of interviews/text.
- researcher creates a coding system of pre-determined categories e.g. age
- How to carry out
- create pre-determined categories for coding system
- Listening/reading transcripts
- carry out a pilot study to test the categories and coding system
- Re-reading/listen to transcript again
- record and tally amount of times data fits into the categories
- EVALUATION
- reductionism
- richness and complexity of qualitative data is lost
- illusion of objectivity
- scientifically rigorous because of the trust people tend to place on statistics
- reliability checking
- allowing different researchers to use coding system allows them to compare data and see if system is well designed
- statistics
- range of statistical procedures can be used to identify patterns in data
- reductionism
- systematic research technique for analysing transcripts of interviews/text.
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