Conformity, Asch
- Created by: FraserHarold
- Created on: 15-04-14 00:02
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- Conformity, Asch Study
- Method
- Male students tested in groups of 7-9, with all but one being stooges
- In order of seating, Ps had to choose which line was the same length as a standard line
- Answers aloud, real participant second to last
- 18 trials, in 6 all participants gave correct, in 12 all stooges gave wrong
- A control condition gave answers in private
- Answers aloud, real participant second to last
- In order of seating, Ps had to choose which line was the same length as a standard line
- Male students tested in groups of 7-9, with all but one being stooges
- Results
- 37% errors made in experimental
- 25% made no mistakes
- 28% made at least eight mistakes
- Remaining gave between 1-7 mistakes
- 0.7% errors in control
- 37% errors made in experimental
- Conclusion
- 37% errors due to social influence
- Even if judgements appeared incorrect, conformity occurred
- 37% errors due to social influence
- Factors Affecting Conformity
- Unanimity
- Supporter given to participant who gave differing answers
- Dropped to 5%
- Supporter given to participant who gave differing answers
- Anonymity
- Participant wrote answer in private
- Dropped to 12%
- Participant wrote answer in private
- Task Difficulty
- Linked to competence. Those who are more confident in ability conform less
- Increase conformity when lines closer to same length
- Linked to competence. Those who are more confident in ability conform less
- Size of Majority
- Changed from 1-16
- 33% errors with 3+ stooges
- Changed from 1-16
- Self Esteem
- Those low in self-esteem conformed more
- Variations of study carried out
- Unanimity
- Conformity is when group pressure results in behaviour changes
- Method
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