Conformity, Asch

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  • Conformity, Asch Study
    • Method
      • Male students tested in groups of 7-9, with all but one being stooges
        • In order of seating, Ps had to choose which line was the same length as a standard line
          • Answers aloud, real participant second to last
            • 18 trials, in 6 all participants gave correct, in 12 all stooges gave wrong
            • A control condition gave answers in private
    • Results
      • 37% errors made in experimental
        • 25% made no mistakes
        • 28% made at least eight mistakes
        • Remaining gave between 1-7 mistakes
      • 0.7% errors in control
    • Conclusion
      • 37% errors due to social influence
        • Even if judgements appeared incorrect, conformity occurred
    • Factors Affecting Conformity
      • Unanimity
        • Supporter given to participant who gave differing answers
          • Dropped to 5%
      • Anonymity
        • Participant wrote answer in private
          • Dropped to 12%
      • Task Difficulty
        • Linked to competence. Those who are more confident in ability conform less
          • Increase conformity when lines closer to same length
      • Size of Majority
        • Changed from 1-16
          • 33% errors with 3+ stooges
      • Self Esteem
        • Those low in self-esteem conformed more
      • Variations of study carried out
    • Conformity is when group pressure results in behaviour changes

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