Conformity
- Created by: _laurenb
- Created on: 22-03-15 17:55
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- CONFORMITY
- "individuals change their attitudes, beliefs, behaviours or perceptions in order to adhere to existing social norms
- Asch & the lines
- Asch used people who did not know each other; conformity is likely to have been higher if they did
- Ethical Issues (hid'r)
- The participants did not give informed consent
- No right to withdraw
- Participants with low self-esteem suffered uncertainty about their judgement prior to the study
- The participants were not told about the aim of the study
- Methodological Issues
- The participants may not have represented the whole population - issues with generlisation
- Sherif & the autokinetic effect
- Study is artificial - it would not happen everyday
- There is no correct answer to distance the light moves
- Types of Conformity
- Internalisation
- Public and private agreement to the majority view
- Compliance
- Public agreement to the majority view, but private disagreement
- Internalisation
- Explanations of Conformity
- Normative Social Influehce
- 'to be liked'; to maintain group harmony or to avoid rejection
- Anderson et al. & the cultures
- shows that normative social influence on body image exists when food supplies are reliable
- Anderson et al. & the cultures
- 'to be liked'; to maintain group harmony or to avoid rejection
- Informational Social Influence
- 'to be right'; when unsure of answer or when persuaded
- Baron et al & the Asch variation
- shows that people are likely to conform when unsure of their answers
- Baron et al & the Asch variation
- 'to be right'; when unsure of answer or when persuaded
- Normative Social Influehce
- Factors Decreasing Conformity
- small group size
- amount of people that agree with the majority view
- Crutchfield
- shows the presence of others who have given the majority view affects conformity
- people who give the majority view are not present
- Factors Increasing Conformity
- Attractiveness of the group
- Cohesiveness of the group
- low self esteem
- low intelligence
- high anxiety
- need for social acceptance
- AUTHORITARIAN PERSONALITY
- "Individual who is likely to conform to people of high status and is very rigid in their views and beliefs"
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