Conformity

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  • Conformity
    • Definition: behavior change as a result of indirect pressure an individual faces to fit in with a group (either perceived or real)
      • Relates to a sense of belonging
    • Informational conformity: conformity through the desire to be correct
    • Normative conformity: motivated to fit in with a group
      • Relates to a sense of belonging
    • Asch Line experiment (1951) Aim: does social pressure of a majority group lead to individual conformity
      • Procedure: line judgement task using 7 male university students, 1 real participant and 6 confederates,already agreed responses that were clear wrong, would the real participant conform?
        • After 18 trials: 12 showed conformity-32% conformed with the incorrect majority-post interviews showed the participants new it to be false but conformed for fear of being ridiculed (normative conformity)
          • Evaluation: all participants were males, judging line lengths=not done in real life
    • Moscovici et al (1969)- minority conformity- consistent minority position convincing the majority
      • Procedure: 2 Confederates and 4 real participants- rerun of the asch line but used colors instead- Condition 1: cofererates stated the colour was green despite being clearly blue Condition 2: cofererates stated stated the clour green 24 times and 12 blue
        • Results: condition 1 8.24% conformity
  • Procedure: 2 Confederates and 4 real participants- rerun of the asch line but used colors instead- Condition 1: cofererates stated the colour was green despite being clearly blue Condition 2: cofererates stated stated the clour green 24 times and 12 blue
    • Results: condition 1 8.24% conformity

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