Conformity: Types and Explanations [EVALUATED]

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  • Conformity: Types and Explanations
    • [TYPE] Internalisation
      • A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behavior, even when the group is absent
    • [TYPE] Identification
      • A moderate type of conformity where we act the same way with the group because we value it and want to be part of it. but we don't necessarily agree with everything the majority believes
    • [TYPE] Compliance
      • A superficial and temporary type of conformity where we outwardly go along with the majority view but privately disagree with it. the change in our behavior is only as long as the group is monitoring us
    • [EXPLAIN] Normative Social Influence
      • An explanation of conformity that says we agree with the opinion of the majority beause we want to be accepted, gain social approval and be liked. This may lead to compliance.
        • A superficial and temporary type of conformity where we outwardly go along with the majority view but privately disagree with it. the change in our behavior is only as long as the group is monitoring us
    • [EXPLAIN] Informational Social Influence
      • An explanation of conformity that says we agree with the majority because we believe it is correct. we accept it because we want to be correct as well. May lead to internalisation
    • [KEY WORD] Conformity
      • A change in a person's behavior's or beliefs due to real or imagined pressure from a person or group of people
    • [A03] Research support ISI
      • Lucas gave students mathematical problems. he found that conformity was higher in students who didn't know the answer
    • [A03] Research support NSI
      • Asch found that his participants went along with the wrong answer because everyone else did and they wanted everyone to like them
    • [A03] Individual Differences
      • Doesn't affect everyone's behavior in the same way. NSI shows that desire to be liked underlies conformity. ISI Asch found students were more confoming
    • [A03] NSI and ISI work together
      • More often than not both processes involved. in Asch NSI provides social support. ISI is an alternate source of information

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