Conformity - Types and Explanations
- Created by: SluggyK
- Created on: 16-11-16 18:00
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- Conformity - Types and Explanations
- Types of Conformity
- Kelman suggested there are 3 ways people conform
- Internalisation
- We genuinely accept the group norms
- Results in a permanent private/public change of opinion/ behaviour
- Identification
- We identify with the group and publicly change opinions/ behaviour to be part of it
- We don't privately agree with everything the group stands for
- Compliance
- A superficial change in public
- Personal opinions don't change, behaviour doesn't change in private
- Explanations for Conformity
- Deutsch/ Gerard developed a 2-process theory saying there are 2 main reasons people conform
- Informational Social Influence (ISI)
- The need to be right and following the people most likely to be so
- Cognitive process - what you think
- Mostly happens in new situations/ where there is ambiguity/ when 1 person is deemed an expert
- Normative Social Influence (NSI)
- Mostly happens in situations with strangers where we fear rejection/ stressful situations
- The need to be liked and following the behaviour of others
- Emotional process - what you feel
- Types of Conformity
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