Conformity: types and explanations

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  • Confortmity: types and explanations
    • types
      • compliance
        • agreeing with the majority publically but not privately
          • Agreeing with a group of people you have just met that a TV show is good that you haven't watched privately
      • identification
        • agreeing with a group that you value publically but not privately
          • e.g eating vegetarian food with your friends but not in private
      • internalisation
        • when a person genuinely accepts the groups norms
          • e.g voting in a public election
    • explanations
      • informational social influence
        • agreeing with the majority because they are likely to be right
      • normative social influence
        • Agreeing with the majority because you want to fit in
          • laughing at a joke you don't find funny
            • most likely to occur when you fear rejection from a group of strangers, friends or family
    • evaluation
      • research support
        • P- Lucas et al asked students to give answers to easy and hard maths problems
          • B- conformity increased when answers were more difficult, especially for students who rated their maths ability as poor
            • S- we conform in situations where we don't feel we know the answer (ISI)
      • individual differences
        • P- Asch found students were less conformist than other participants
          • B- supported by Perrin and Spencer's study on engineering students
            • S- people who are knowledgable are less influenced by the 'right' view of a majority, therefore there are individual differences on how people respond to conformity
      • it's oversimplified
        • P- approach  behaviour is due to NSI or ISI
          • B- Conformity was reduced in Asch's study when there was a dissenting partner. Could be due to NSI (social support) or ISI (alternate source of info)
            • S- questions the view of whether or not NSI and ISI operate seperately
      • NSI has research support
        • P- when Asch asked participants why they conformed they stated it was out of fear of rejection
          • B- when answers were written down, conforimty dropped to 12.5%
            • S- supports their claim that they were conforming due to NSI
              • H- nAffliators care more about being liked and are more likely to conform (McGhee). The general theory doesn't cover for this difference

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