Social Influence, Conformity: types and explanations
- Created by: habzbegum
- Created on: 07-10-19 10:39
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- Conformity types and explanations
- Types of conformity
- Compliance
- 'Going along with others' in public, but privately not changing personal opinions.
- Internalisation
- A person genuinely accept group norms. This results in a private and public change of opinions and behaviour.
- Identification
- Conforming to opinions/behaviour of a group because we identify with that group.
- Compliance
- Explanations of conformity
- Normative social influence (NSI)
- People don't like to appear foolish and prefer to gain social approval rather than be rejected.
- Informational social influence (ISI)
- The reason individuals follow the behaviour of a group is because people want to be right.
- Normative social influence (NSI)
- Key Terms
- Conformity
- A change in a person's behaviour/ opinion as a result of pressure from a group
- Conformity
- Evaluation
- Research support for ISI - Lucas et al (2006)
- There was a greater conformity to incorrect answers when student did difficult mathematical questions compared to easier ones.
- This shows that people conform when they feel like they don't know the answer.
- There was a greater conformity to incorrect answers when student did difficult mathematical questions compared to easier ones.
- McGhee and Teevan (1976)
- Students who have a need for association with others were more likely to conform.
- This shows that the desire to be liked underlies conformity for some people more than others.
- Students who have a need for association with others were more likely to conform.
- Asch (1955) experiment
- Conformity is reduced when there is one other dissenting p.
- Students were less conformist (28%) than other participants (37%).
- When asked why p went along with the wrong answer, they said they felt self-conscious and were afraid of disapproval.
- Research support for ISI - Lucas et al (2006)
- Types of conformity
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