Social Influence - 1. Conformity: Types & Explanations
- Created by: Kiera McQue
- Created on: 10-07-19 10:46
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- Conformity: Types & Explanations
- Types of Conformity
- Internalisation
- genuinely accept group norms
- private and public change
- persists in absence of group pressure
- permanent
- Compliance
- superficial change
- public but not private change
- 'going along with others'
- Identification
- Identify with a group we value
- Public but not necessarily private change
- Internalisation
- Explanations for Conformity
- Two process theory
- Deutsch & Gerard (1955)
- ISI
- need to be right
- who has the better info
- cognitive process
- new / ambiguous / crisis situation s
- isn't clear what's right
- someone seen as more expert
- NSI
- need to be liked
- normal / typical behaviour for social group
- emotional process
- fear of rejection
- ambiguous / stressful situations
- gain social approval
- Two process theory
- Evaluation
- Individual differences in NSI
- McGhee & Teevan (1967)
- students high in need of affiliation more likely to conform
- those less concerned with being liked are less affected
- NSI doesn't affect everyone same way
- nAffilators
- people who have a greater need for affiliation
- McGhee & Teevan (1967)
- Individual differences in ISI
- Perrin & Spencer (1980)
- very little conformity
- engineering students
- ISI doesn't affect everyone same way
- Asch (1955)
- students less conformist than other pp's
- Perrin & Spencer (1980)
- Research support for NSI
- Asch (1951)
- they felt self-conscious, afraid of disapproval
- when asked to write answers - conformity fell
- asked pp's why they agreed with the wrong answer
- Asch (1951)
- Research support for ISI
- Lucas et al. (2006)
- more conformity to incorrect answers with difficult problems
- people conform when they dont know the answer
- look to others and assume they know better
- mathematical problems
- Lucas et al. (2006)
- ISI and NSI work together
- both processes involved, not operating independently
- oversimplified
- Individual differences in NSI
- Types of Conformity
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