Conformity: Types and Explanations

  • Created by: ZoeRanger
  • Created on: 26-11-18 14:32
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  • Conformity: Types and Explanations
    • Explanations
      • Normative Social Influence (NSI)
        • Occurs in unfamiliar situations with people you know
        • About norms - desire to behave like others and not look foolish
      • Informational Social Influence (ISI)
        • Occurs in ambiguous situations
        • About information - desire to be right
    • Types
      • Internalisation
      • Compliance
      • Identification
    • Weaknesses
      • ISI
        • Individual differences
      • ISI and NSI
        • 'Two-process' approach is oversimplified
      • NSI
        • Individual differences
    • Strengths
      • NSI
        • Research support
      • ISI
        • Research support

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