CONFORMITY
- Created by: lottewilcox
- Created on: 14-05-16 11:42
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- Conformity
- Levels of Conformity
- Compliance
- lowest form of conformity
- change views to fit into group/ avoid disapproval
- when no longer with group, revert back to personal views
- Identification
- adapts behaviour because they value membership of a particular group
- slightly deeper than compliance
- individual maintains behaviour/ view even when not with group
- adapts behaviour because they value membership of a particular group
- still only temporary
- when individual leaves the group, likely to revert back to original behaviour/ view.
- individual maintains behaviour/ view even when not with group
- Internalisation
- deepest level of conformity
- 'true conformity'
- permanent change in public and private
- 'true conformity'
- individual accepts groups behaviour/ views because they are rewarding
- usually when individual agrees with the views
- deepest level of conformity
- Compliance
- Explanations of conformity
- Informational Social Influence
- conforming to be right
- results in internalisation
- permanent change
- ambiguous answer/ situation
- Normative Social Influence
- conforming to be liked
- results in compliance
- to fit in with the group
- conforming to be liked
- conform with group, private views when not with group
- to fit in with the group
- Informational Social Influence
- Research
- Asch, 1951, the line study
- 6 confederates, 1 real participant
- shown line and matched it to same length line out of 3 options
- confeds gave obviously wrong answer, conformity of p's measured
- 32% basic conformity rate 74% p's who conformed at least once
- shows normative social influence & compliance
- 32% basic conformity rate 74% p's who conformed at least once
- confeds gave obviously wrong answer, conformity of p's measured
- shown line and matched it to same length line out of 3 options
- EVALUATION
- artificial setting (lab experiment)
- low ecological validity
- doesn't represent real life conformity
- lacks reliability
- doesn't represent real life conformity
- low ecological validity
- demand characteristics
- validity
- weakens support
- validity
- individual differences
- some don't have the desire to be liked
- doesn't explain
- cultural differences, this study was conducted in America, can't be generalised to everywhere
- gender differences
- sample was all male
- over-time
- conformity rate can't be generalised to today from the 50's
- artificial setting (lab experiment)
- 6 confederates, 1 real participant
- Sherif, 1935, auto kinetic effect study
- optical-illusion
- how far light moved
- individual answers
- group answers
- individual answers
- maintain group norm
- average of total estimates
- individual answers
- range between 5 and 30 cm
- group answers
- individual answers
- informational Social Influence
- ambiguous
- lead to internalisation
- ambiguous
- how far light moved
- EVALUATION
- not an everyday task
- p's not concerned about the answer
- happily change
- lacks ecological validity
- lowers the reliability
- p's not concerned about the answer
- not an everyday task
- optical-illusion
- Asch, 1951, the line study
- Levels of Conformity
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