CONFORMITY

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  • Conformity
    • Levels of Conformity
      • Compliance
        • lowest form of conformity
        • change views to fit into group/ avoid disapproval
          • when no longer with group, revert back to personal views
      • Identification
        • adapts behaviour because they value membership of a particular group
        • slightly deeper than compliance
          • individual maintains behaviour/ view even when not with group
            • adapts behaviour because they value membership of a particular group
            • still only temporary
              • when individual leaves the group, likely to revert back to original behaviour/ view.
      • Internalisation
        • deepest level of conformity
          • 'true conformity'
            • permanent change in public and private
        • individual accepts groups behaviour/ views because they are rewarding
          • usually when individual agrees with the views
    • Explanations of conformity
      • Informational Social Influence
        • conforming to be right
        • results in internalisation
          • permanent change
        • ambiguous answer/ situation
      • Normative Social Influence
        • conforming to be liked
        • results in compliance
          • to fit in with the group
            • conforming to be liked
          • conform with group, private views when not with group
    • Research
      • Asch, 1951, the line study
        • 6 confederates, 1 real participant
          • shown line and matched it to same length line out of 3 options
            • confeds gave obviously wrong answer, conformity of p's measured
              • 32%  basic conformity    rate           74% p's who conformed at least once
                • shows normative social influence & compliance
        • EVALUATION
          • artificial setting (lab experiment)
            • low ecological validity
              • doesn't represent real life conformity
                • lacks reliability
          • demand characteristics
            • validity
              • weakens support
          • individual differences
            • some don't have the desire to be liked
          • doesn't explain
            • cultural differences, this study was conducted in America, can't be generalised to everywhere
            • gender differences
              • sample was all male
            • over-time
              • conformity rate can't be generalised to today from the 50's
      • Sherif, 1935, auto kinetic effect study
        • optical-illusion
          • how far light moved
            • individual answers
              • group answers
                • individual answers
                  • maintain group norm
                • average of total estimates
              • range between 5 and 30 cm
          • informational Social Influence
            • ambiguous
              • lead to internalisation
        • EVALUATION
          • not an everyday task
            • p's not concerned about the answer
              • happily change
            • lacks ecological validity
              • lowers the reliability

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