Social Influence: Conformity
- Created by: DarceyFynn
- Created on: 26-04-16 18:12
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- Conformity
- Types of conformity
- Internalisation
- Occurs when a person genuinely accepts the group norms, resulting in a private and public change of opinions.
- Identification
- Identifying with the group so publicly changing opinions but not necessarily agreeing with the opinions.
- Compliance
- Going along with others in public but not changing private opinions at all.
- Internalisation
- Explanations for conformity
- Informational social influence (ISI)
- Agreeing with the opinions of the majority because we believe that it is correct. We accept the opinions because we want to be correct as well.
- Normative social influence (NSI)
- Agreeing with the opinions of the majority because we want to be accepted, gain social approval and be liked.
- Individual differences in NSI mean that the desire to e liked underlies conformity for some people more than others.
- Informational social influence (ISI)
- Asch's research
- Participants were shown a series of line and asked to match it with a range of comparison lines. Confederates all gave the wrong answer in sequence.
- The naive participant gave a wrong answer 36.8% of the time. 25% of the participants did not conform to any of the trials. 75% conformed at least once.
- Variations in group size, unanimity and task difficulty all increased the figure for conformity.
- Repetition of the experiment in the UK 30 years later found that only 1/396 trials conformed, suggesting that the findings aren't generalisable across time and countries.
- The artificial situation and task mean that the findings cannot be generalised to everyday situations.
- Only men were tested and women are said to be more conformist
- The naive participants were deceived.
- Participants were shown a series of line and asked to match it with a range of comparison lines. Confederates all gave the wrong answer in sequence.
- Zimbardo's research
- A mock prison was set up as a select group of students were randomly assigned either prisoner or guard roles.
- The participants were merely acting as stereotypes of their role. Lack of realism.
- Major ethical issues such as deception, right to withdraw and physical and psychological harm.
- The study was stopped after 6/14 days due to psychological and physical damage. Prisoners would beat and shout at the prisoners, the prisoners rebelled and became depressed.
- Zimbardo had control over some variables such as individual differences.This increases the internal validity.
- The study was stopped after 6/14 days due to psychological and physical damage. Prisoners would beat and shout at the prisoners, the prisoners rebelled and became depressed.
- The study was stopped after 6/14 days due to psychological and physical damage. Prisoners would beat and shout at the prisoners, the prisoners rebelled and became depressed.
- Zimbardo had control over some variables such as individual differences.This increases the internal validity.
- A mock prison was set up as a select group of students were randomly assigned either prisoner or guard roles.
- Types of conformity
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