Conformity
- Created by: Lilybit321
- Created on: 26-01-22 18:19
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- Conformity
- Types of Conformity
- Compliance
- conforming to gain approval
- Internalisation
- conforming because of an acceptance of views
- identification
- accepting influence because of a desire to be associated with a group
- Compliance
- Explanations for conformity
- Normative social influence
- conformity based on the desire for approval
- more likely to occur when an individual believes they are under surveillance by the group
- research support - smoking take-up
- Informational social influence
- Based on an acceptance of information from others as evidence about reality
- more likely if the situation is ambiguous or where others are experts
- research support - attitudes about African Americans
- Normative social influence
- Variables affecting conformity
- Group size
- Increased to 30% with majority of three
- Campbell and Fairey
- group size has different effect depending on type of judgement and motivation
- Unanimity of the majority
- With one dissenter giving the right answer, conformity 5.5%
- Dissenter giving different wrong answer, conformity 9%
- Difficulty of the task
- if the correct answerless obvious, conformity was higher
- Lucas et al
- influence of task difficulty moderated by individual's self eficacy
- Key Study: Asch (1956)
- Procedure
- participants viewed lines of different lengths and compared them to a standard line
- Group contained confederates with participants answering second to last
- confederates gave same wrong answer on 12 out of 18 trials
- Findings
- Conformity rate was approx 33%
- Participants conformed to avoid disapproval
- Procedure
- Group size
- Conformity to social roles
- The Stanford Prison experiment
- Procedure
- male volunteers assinged roles of either prisoners or guards
- Prisoners reffered to by numbers only
- Guards given uniforms and power to make rules
- findings
- guards became tyrannical and abusive with the prisonerss
- prisoners conformed to their role with extreme reactions
- Procedure
- The Stanford Prison experiment
- Types of Conformity
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