Conformity

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  • Conformity
    • Occurs when people adopt the behavior, attitudes or beliefs of the majority after being exposed to their values or behavior.
    • Explanations for Conformity
      • Informational Social Influence
        • Occurs when there is no correct answer
      • Normative Social Influence
        • Occurs due to a basic need to be accepted by a group
      • Identification to Social Roles and Expectations
        • We internalize what is expected of us when we take on certain roles and conform to these expectations
    • Types of Conformity
      • Compliance
        • Going along with the group without a change in attitude -
      • Internalisation
        • Occurs when a person conforms because they believe in the norms of the group
      • Identification
        • We identify with the roles assigned to us and act according to this role
    • Variables affecting Conformity
      • A non-unanimous majority
      • The size of the majority
      • Difficultly of the task
      • Cultural differences
    • Zimbardo (1973)
      • Demonstrated how easily people can come to behave in uncharacteristic ways when places in a new situation and given new roles
    • Asch (1951)
      • PS appeared to be demonstrating compliance as although they gave the wrong answer they knew it was wrong

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