Conformity
- Created by: gabbyvine03
- Created on: 09-12-19 19:33
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- Conformity
- Occurs when people adopt the behavior, attitudes or beliefs of the majority after being exposed to their values or behavior.
- Explanations for Conformity
- Informational Social Influence
- Occurs when there is no correct answer
- Normative Social Influence
- Occurs due to a basic need to be accepted by a group
- Identification to Social Roles and Expectations
- We internalize what is expected of us when we take on certain roles and conform to these expectations
- Informational Social Influence
- Types of Conformity
- Compliance
- Going along with the group without a change in attitude -
- Internalisation
- Occurs when a person conforms because they believe in the norms of the group
- Identification
- We identify with the roles assigned to us and act according to this role
- Compliance
- Variables affecting Conformity
- A non-unanimous majority
- The size of the majority
- Difficultly of the task
- Cultural differences
- Zimbardo (1973)
- Demonstrated how easily people can come to behave in uncharacteristic ways when places in a new situation and given new roles
- Asch (1951)
- PS appeared to be demonstrating compliance as although they gave the wrong answer they knew it was wrong
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