Conformity and explanations for conformity

View mindmap
  • Conformity
    • Compliance
      • Individuals go along with the group to gain their approval. This doesn't change their private view and behaviour.
    • Identification
      • Individuals might accept influence because they want to be associated with another group
      • The individual accepts the attitude and behaviour they're adopting as right & true (internalisation)
      • But the purpose of adopting them is to be accepted as a member of the group (compliance)
    • Internalisation
      • Individuals go along with the group because they accept their views publicly and privately
    • Explanations for conformity
      • Normative Social Influence - NSI
        • Go along with the majority without accepting their views (compliance)
        • Individual believes they're under surveillance by the majority
        • Asch found a conformity rate of 33% when pp's went with a clearly wrong answer just because other people did
        • Students high in need of affiliation (more concerned about being liked) were more likely to conform so there is individual differences in NSI
      • Informational Social Influence - ISI
        • Individual accepts information from others as evidence about reality.
        • As well as feeling accepted they want to feel confident
        • ISI is more likely if the situation is ambigious or where others are experts, we believer they have more knowledge than we have
        • Lucas et al found there was greater conformity when the math problems were difficult and followed others
        • ISI leads to more permanent change than NSI so this means ISI could be considered more influential in leading to permanent behaviour change.


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Conformity resources »