Social influence: conformity
- Created by: laurencranny
- Created on: 22-10-17 08:13
View mindmap
- Social Influence: Conformity-
- The change in a persons behaviour or opinions as a result of real or imagined pressure from a person or a group of people
- Three ways to conform:
- Identification
- Publically changing our beliefs/behaviour because we value the group, but privately we don't always agree with the group
- Moderate type of conformity
- Group needs to be present
- Publically changing our beliefs/behaviour because we value the group, but privately we don't always agree with the group
- Internalisation
- A permenant change in a persons opinions/behaviour because they genuinely accept the group norms
- Deep type of conformity
- Group does not need to be present
- A permenant change in a persons opinions/behaviour because they genuinely accept the group norms
- Compliance
- Going along with others in public, but not changing anything privately, resulting in only a superficial change
- Temporary type of conformity
- Group needs to be present
- Going along with others in public, but not changing anything privately, resulting in only a superficial change
- Identification
- Explanations of conformity-
- Informational Social Influence
- Who has the better information, you or the group?
- Not wanting to be wrong and being wrong and looking for group support
- Cognitive
- Situations that are new or ambiguous
- Or when a member of the group is regarded as an expert
- Situations that are new or ambiguous
- Cognitive
- Not wanting to be wrong and being wrong and looking for group support
- Normative Social Influence
- What is normal behaviour for a social group?
- Prefering to gain social approval rather than be rejected by a group
- Emotional
- Situations where there are new people or friends, looking for social approval
- Emotional
- Prefering to gain social approval rather than be rejected by a group
- What is normal behaviour for a social group?
- Who has the better information, you or the group?
- Normative Social Influence
- What is normal behaviour for a social group?
- Prefering to gain social approval rather than be rejected by a group
- Emotional
- Situations where there are new people or friends, looking for social approval
- Emotional
- Prefering to gain social approval rather than be rejected by a group
- What is normal behaviour for a social group?
- Informational Social Influence
- Case Study- Asch
- Participants were shown the stand line and then three comparison lines and had to identify the standard from those three
- 123 American male undergraduates
- 1951
- Especially conformist time in America
- Individualist culture- more worried of their own success than the groups
- Especially conformist time in America
- 6 confederates and one naive participant
- Group size-
- Up to 3 confederates conformity rose to 31.8%, more confederates made little difference afterwards
- Unanimity-
- The presence of a dissenter meant the naive participant could be more independent and conformity decreased
- Task difficulty-
- Conformity increases when the task is more difficult, we look for more social guidance
- Could've been demand characteristics in the lab setting
- Gender and cultural influences were not taken into account
- Answering out aloud increases conformity to privately answering
- Ethical issues regarding deception
Comments
No comments have yet been made