company identity
- Created by: Sophie.nichl
- Created on: 29-04-19 09:10
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- Company identity: High Lights
- Based in
- England
- Modern western design
- America
- Modern western design
- Pakistan
- where salt lamps are mined
- Company will be more based on the idea of the product being sold at gift shops
- Target audience would be tourists
- England
- Target audience
- Families
- Clean modern design
- Child friendly
- Not too many small parts
- Millennials
- Upper class
- Luxury
- Sophisticated packaging and design
- Clean modern design
- Box or large tube?
- Sophisticated packaging and design
- Antique
- Gold accents
- Luxury
- Sophisticated packaging and design
- Box or large tube?
- Sophisticated packaging and design
- Luxury
- Gold accents
- Luxury
- Families
- Special attraction/ feature
- Uses energy saving bulbs
- intuitive design
- Touch sensor?
- Voice control?
- Reacts to the lighting of the surrounding area
- Design of the salt lamp can be customised?
- Customer can choose what colour they want the lamp to glow or what shape they want the lamp to be carved into
- Can make a good gift for a child
- Customer can choose what colour they want the lamp to glow or what shape they want the lamp to be carved into
- Night light edition for children
- There's a lamp for everyone in the family
- Materials used
- Biodegradable plastic wrap
- Onyx crystal base
- Packaging is made of 100% recycled materials
- Based in
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