Companion Animal Industry
- Created by: Emma Jarvis
- Created on: 26-03-13 14:26
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- companion
animal industry
- animals kept for company, amusement, physical support, extravert display etc.
- Anthropomorphism- putting human characteristicson an animals
- reasons to own companion animal
- company
- social support
- status symbols - showing of wealth by getting expensive animals e.g. KOI CARPS
- Life skills - children learn life skills through pets e.g. taking care of something, dealing with death and being responsible
- Relaxation
- recovery - animal assisted therapy
- influencing factors
- Pet care mirrors the market of the human world
- Pets entering the UK under the Pets transport scheme have increase!
- human medical techniques and drugs applied to animals e.g. key hole surgery
- Longer living pets = ageing pet population
- Changing Industry
- Increasing financial opportunities: Pet superstores now have built in vet surgeries.
- made for the consumer in mind - can get pet products, and get the animal looked at all at the same time.
- Specialized kennels - is a kennel and also a grooming parlour
- education for schools: help kids to undertsand/ become aware
- Advertising: showing animals through media = MONEY!
- Increasing financial opportunities: Pet superstores now have built in vet surgeries.
- Trends
- mediia
- fashion
- status
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