Commercialism of Australia and UK
- Created by: francescaaustin
- Created on: 18-04-17 14:42
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- Commercialism
- UK
- Historical
- Long tradition of sport in UK
- UK invented major sports such as cricket
- Evolution of sport began in the 19th century
- Geographical
- Society was mainly urban before sport became fully organised
- Large spectator base was already available
- The growth of the railway was in 1830 and was the start of transporting spectators which promoted interest
- Sporting venues became easily accessible
- Socio-economic
- Capitalists with elements of mixed economy
- Material reward had high status
- UK is affluent country and people have disposable income to spend on sport
- Society can afford a variety of media outlets
- Large amounts of capital are available to build and maintain stadiums
- Naming rights are important for purpose of sponsorship
- Historical
- Australia
- Historical
- Long tradition of sport
- Sport is indicator of progress and expression of national pride
- Geographical
- Society is urban
- Densely populated cities supply large spectator base
- Transport is diverse, efficient and sophisticated
- Tyranny of distance no longer prevails
- Sporting venues are easily accessible
- Socio-economic
- Capitalist market economy prevails
- Material reward is high status
- Sport is increasing perceived as commodity
- Affluent country
- Has access to same media outlets as UK
- Large amounts of capital are available to build and maintain stadiums
- Naming rights are important for sponsorship
- Historical
- UK
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