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  • China case studies
    • Apple
      • Imports from China with Foxconn
      • Lost interest in China
    • Nokia
      • 2013 revenue - £12.7bn
      • 1% market share in China
      • 87,000 employees
    • Starbucks
      • plans to open 1500 stores by 2015
      • adapted local taste
      • successful with no joint venture
    • Jaguar Land Rover
      • Untitled

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