CHAPTER 6 - PSC
- Created by: Angel9119
- Created on: 31-03-19 23:14
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- CHAPTER 6 - PUBLIC OPINION
- Public opinion: collection of popular views about something.
- Most citizens base their political beliefs on their beliefs and their attitudes.
- Political socialization
- Learning and trained to understand a country's political world.
- Ideology shifts may occur due to dramatic events. Polling agencies have noticed polarization in voting. (PEW)
- A socialization agent is a source of political info intended to help citizens understand how to act in their political system. (family and school)
- Media: covert or overt political material.
- Ideology
- Socialization leaves citizens with an ideology
- Fascism, conservative (traditional/ modern), liberalism (classic/ modern), socialism, communism.
- Measuring
- Informal poll = straw polls on non-random population.
- Exit polls = in person, interview polling is timely and expensive. (phone and internet easier)
- Issues: timing, human nature, framing, leading, lack of knowledge, social pressure (Bradley effect)
- Push polls = political campaign info presented as polls.
- Experiences and Shifts
- Opinions change with age and separation from family. Heuristics and shortcuts for decision making are made (i.e. joining a political party, characteristic decisions on candidates, cultures, elites)
- Rise in millennials and gen X voting increase in multiracial citizens. Social policy is gov attempt to regulate public behaviour.
- Political Institutions
- They measure opinion about institutions, congress and executive come under a lot of scrutiny.
- President most visible member of gov, approval rating depends on world events. Congress approval ratings depend on dommestic events.
- Effects
- Theory of delegate representation assumes the politician is in office to be the voice of the people.
- Bandwagon effect is where the media pays more attention to candidates who poll.
- Actors
- Socioeco
- Ideology
- Age
- Gender
- Ethnicity
- Public opinion: collection of popular views about something.
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