• Created by: Angel9119
  • Created on: 31-03-19 23:14
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    • Public opinion: collection of popular views about something.
      • Most citizens base their political beliefs on their beliefs and their attitudes.
    • Political socialization
      • Learning and trained to understand a country's political world.
      • Ideology shifts may occur due to dramatic events. Polling agencies have noticed polarization in voting. (PEW)
      • A socialization agent is a source of political info intended to help citizens understand how to act in their political system. (family and school)
        • Media: covert or overt political material.
    • Ideology
      • Socialization leaves citizens with an ideology
      • Fascism, conservative (traditional/ modern), liberalism (classic/ modern), socialism, communism.
    • Measuring
      • Informal poll = straw polls on non-random population.
      • Exit polls = in person, interview polling is timely and expensive. (phone and internet easier)
      • Issues: timing, human nature, framing, leading, lack of knowledge, social pressure (Bradley effect)
      • Push polls = political campaign info presented as polls.
    • Experiences and Shifts
      • Opinions change with age and separation from family. Heuristics and shortcuts for decision making are made (i.e. joining a political party, characteristic decisions on candidates, cultures, elites)
      • Rise in millennials and gen X voting increase in multiracial citizens. Social policy is gov attempt to regulate public behaviour.
    • Political Institutions
      • They measure opinion about institutions, congress and executive come under a lot of scrutiny.
      • President most visible member of gov, approval rating depends on world events. Congress approval ratings depend on dommestic events.
    • Effects
      • Theory of delegate representation assumes the politician is in office to be the voice of the people.
      • Bandwagon effect is where the media pays more attention to candidates who poll.
    • Actors
      • Socioeco
      • Ideology
      • Age
      • Gender
      • Ethnicity


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