PSYA4 Celebrity Worshipping

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  • Celebrity Worship
    • A01
      • In order to measure celebrity worship, Maltby used the CAS to produce the three levels of parasocial relationships
        • Maltby found that over 1/3 of a combined sample of students + workers scored about midpoints on the three sub-scales on the CAS.
      • Celebrity worship has been associated with less desirable developmental outcomes.
        • Chung + Yue found in a telephone survey of 833 teens that 'idol worship' was associated with lower self-esteems and less successful identity achievement
      • Maltby concluded that celebrity worshippers have lower levels of psychological wellbeing than non-worshippers
      • Mccutcheon believed that low levels of education are also associated with high levels of fandom because education is related to intelligence, thus, more intelligent people are better to see through the cult of a celebrity
    • A02
      • A lot of the research uses questionnaires which can be affected by social desirability and idealised answers thus, lacks validity.
      • Also, findings tend to be in a form of a correlation which doesn't show cause and effect.
      • There is research into the negative outcomes of celebrity worship.
        • Phillips has shown that high-profile celebrity suicides are often followed by increased numbers of suicides among the general public
      • Maltby compared Ps scores on different religiosity measures against scores on CAS and found that as religiosity increased both men and women's tendency to worship increased.
      • There are little benefits of celebrity worshipping. Chung + Yue described teens who worshipped key family members with whom they came into regular contact with tended to demonstrate high levels of self-esteem than teens who worshipped TV stars. This suggests that there are indeed limited benefits of celebrity worshipping


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